The INbtwn Studios is a multidisciplinary design firm based in Brooklyn, NY. After 20 years as an executive, designer, multi-channel retail leader, and artist, founder and creative director, Colleen Newell established the firm in 2022. She has spent her career traveling the globe in search of beauty, a deeper understanding of cultures, and what connects us. Her passion and vision to design work that provokes imagination and challenges barriers to what is possible led her to open the studio.

Our work is influenced by seeing the craft of the past in a contemporary context; blending fashion, film, art, and music into poetic interiors with layered patterns and vibrant colors. We work on residential and commercial projects, both renovations and ground up builds. We believe the alchemy to any great work is found in the details. Sustainable, socially responsible, and healthy processes are at the foundation of all that we create.

Prior to opening the studio, Colleen was EVP, design + merchandising at the renowned abc carpet & home in NYC. She and her work have been featured in Architectural Digest, Vogue, NY Times, Wall Street Journal, House Beautiful, Good Day NY, Brooklyn Magazine, the NY Post + more.

In addition to studo’s interior and product design work, Colleen is developing her dream project, the INbtwn; a hotel, restaurant, retail, theater, and sensorial spas + baths. This is an expression of her creative vision to bring more wonder and magic to the hospitality and retail landscape.